In a bold move to democratize artificial intelligence, Airtel is offering a free one-year subscription to Perplexity Pro—one of the fastest-growing AI-powered search tools globally. This partnership could significantly impact how Indian users access AI services in 2025, marking a pivotal moment in India’s digital evolution.
The subscription, worth ₹17,000 per year, gives users access to advanced AI tools for free—empowering them with cutting-edge search, productivity, and research capabilities. This initiative not only makes premium AI more accessible but also reinforces Airtel’s commitment to driving digital inclusion across the country.
What Is Perplexity Pro?
Perplexity Pro is an AI-powered answer engine that delivers real-time, cited responses—eliminating the clutter and misinformation often found in traditional search engines. With a paid subscription, users gain access to
- Unlimited AI-powered queries
- Faster response generation
- Access to Claude 3 and GPT-4
- Focused knowledge areas (Science, Coding, Education, Finance)
This makes Perplexity Pro a game-changer for students, professionals, coders, and anyone seeking intelligent information retrieval.
Airtel’s Strategic AI Move
This isn’t just a freebie—it’s a calculated play. With Jio investing heavily in AI infrastructure and global players like OpenAI entering the Indian market, Airtel’s Perplexity Pro offering keeps it competitive.
By bundling Perplexity Pro free for 12 months, Airtel is:
- Enhancing its premium broadband and postpaid value
- Introducing Indian users to cutting-edge AI
- Building stickiness in a highly competitive telco space
Who Can Claim the ₹ 17,000 Free Perplexity Pro Subscription?
Eligibility Details
All Airtel Users:
The offer is available to the entire subscriber base of Airtel, which includes approximately 360 million users in India.
Eligible customer types:
- Airtel Mobile (Prepaid and Postpaid)
- Airtel Wi-Fi/Broadband
- Airtel DTH (Digital TV)
Geographic Availability:
Open to users across India with any active Airtel connection.
How To activate:
- Visit the Airtel Thanks app
- Navigate to “Discover Airtel Black Benefits”
- Click on the Perplexity Pro banner
- Tap “Claim Now” to get redirected and activate
A Perplexity account is required. The offer is non-transferable and linked to your Airtel number.
Summary Table: Eligibility Criteria at Glance
| Eligible Customer | Requirement | How to Claim |
|---|---|---|
| Airtel Mobile (Prepaid & Postpaid) | Active mobile connection | Through Airtel Thanks App |
| Airtel Broadband / Wi-Fi | Valid broadband subscription | Via Airtel Thanks App |
| Airtel DTH (Digital TV) | Active set-top box & DTH account | Claim from Airtel Thanks App |
| Location | Available to Airtel users across all regions of India | |
Why It Matters for India’s AI Future
India is poised to be a major consumer — and potentially a producer — of AI innovation. This Airtel x Perplexity collaboration is important because:
AI is becoming mainstream
Tools like Perplexity Pro make AI accessible beyond tech elites.
Mass adoption begins with affordability
Free trials drive usage and understanding.
India's youth can benefit most
Students, researchers, and startups now get hands-on AI exposure.
This move mirrors the Jio effect of 2016, when data went mainstream. Now, AI is following a similar trajectory.
Is It Really Free?
Yes—for 12 months. After that, you’ll have the option to continue with a paid plan directly via Perplexity. You can cancel anytime before your trial ends.
How Does Perplexity Compare to ChatGPT?
| Feature | Perplexity Pro | ChatGPT Plus |
|---|---|---|
| Sources/References | ✅ Yes | ❌ Not by default |
| Claude 3 Access | ✅ Yes | ✅ Yes (limited) |
| Web Access | ✅ Always-on | ✅ With GPT-4 |
| Mobile App | ✅ Available | ✅ Available |
| Indian Telco Offers | ✅ Airtel Free Access | ❌ None |
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FAQs
Final Thoughts
This isn’t just about getting a free Perplexity Pro subscription. It’s about India’s leap into accessible AI. As Airtel leads the way, users should take full advantage of this opportunity to explore next-gen technology—free, smart, and ready.
