Salesforce and ServiceNow adoption in 2025”.

Choosing Between Salesforce and ServiceNow in 2025: A Founder’s Perspective

Choosing Between Salesforce and ServiceNow in 2025: A Founder’s Perspective
Caught in the classic dilemma—Salesforce vs ServiceNow in 2025? You’re not alone. As a SaaS founder in Bengaluru recently put it, “Spreadsheets no longer cut it,” and the next decision is as much about strategic direction as tools.
Salesforce continues to dominate CRM with its AI-powered Einstein Copilot, generating $34.9B in FY2025 and driving AI product growth by 27%. It excels at customer acquisition and sales momentum.
On the operational side, ServiceNow has transformed internal workflows—bolstered by its $2.85B acquisition of Moveworks—leading to a 30% YoY jump in AI workflow deals and over $2B in annual contract value.
So, which fits your founder journey? If growth and customer engagement are your priorities, Salesforce scales your front end. If your pain lies in process efficiency and operational scale, ServiceNow is the silent powerhouse.

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